LIVE · KICK.COM/FISHTANK SEASON 5 · COMPLETE ~$10M REVENUE SINCE 2023 ~50% OPERATING MARGIN 1B+ IMPRESSIONS · #FISHTANKLIVE A PROPOSAL FOR KICK LEADERSHIP CONFIDENTIAL LIVE · KICK.COM/FISHTANK SEASON 5 · COMPLETE ~$10M REVENUE SINCE 2023 ~50% OPERATING MARGIN 1B+ IMPRESSIONS · #FISHTANKLIVE A PROPOSAL FOR KICK LEADERSHIP CONFIDENTIAL
VOL. VI · NO. 01
A PROPOSAL · PREPARED FOR KICK LEADERSHIP · APRIL 2026
CONFIDENTIAL · EST. 2023
× Kick
A Proposal To Scale The Biggest Live Show On The Internet
Front Page · The Ask

We built the biggest live show on the internet. Now we want to scale it — with you.

Fishtank is a live experimental reality show. For three years and five seasons we've run an always-on continuous program — a cast locked in a house, a city, a game, a world — watched by a rabid audience that tunes in, pays in, and argues about it in every corner of the culture. We've taken the format up to six straight weeks of 24/7 broadcast. The goal from here is 24/7/365, in multiple countries and languages, all produced out of one physical town we own outright.

Season 5 just closed on Kick. The numbers are good. We are one of the few profitable streaming companies on the internet — ~$10M in revenue, ~50% margins, four self-owned revenue lines, and over a billion impressions on #fishtanklive. This is a proposal to put that engine on top of Kick's platform and see what it can do.

§ I · The Track Record Page 3
By The Numbers

Five seasons in. Profitable. Still weird.

Most internet shows are a side project with a Stripe account. Fishtank is a studio — writers' room, full-time production staff, a custom tech stack, a merchandise operation, a sponsorship business, a game studio. Since 2023 the whole thing has run cash-flow positive at ~50% margins. That's rare in streaming, and it's the only reason any of what follows is possible.

~$10M
Revenue since 2023
Subs · Interactive · Merch · Sponsors
~50%
Operating margin
Profitable every season we've shipped
5
Seasons complete
S5 closed on Kick · S6 in dev
6wk
Longest continuous broadcast
The path to 24/7/365 starts here

Four revenue lines.
All of them our own.

We don't depend on a single stream. Every season's economics span subscriptions, a live-interactive layer we built ourselves, a merch engine with cult-object hit rate, and sponsor integrations that most creators can't pull off.

Subscriptions
Core
Interactive (TTS, SFX, Fishtoys)
Killer
Merch
Loyal
Sponsors
Growing

The audience we've earned.

Fishtank viewers do not lurk. They pay to name NPCs, trigger sounds, interrupt cast members on-air, move physical toys around a real room. They show up — for hours a day, sometimes all day — and they bring the rest of X with them.

#fishtanklive · on X
1B+
Impressions · organic · across all seasons
We didn't raise a war chest. We built a business that pays for itself — and has the audience to prove it.
— Fishtank, unabridged
§ II · The Kick Thesis

You are the home of live. We are the only profitable 24/7 show there is.

Kick won the live category by backing creators the old platforms pushed out. Fishtank is that bet taken to its final form — not a streamer at a desk, but a show, a world, a studio, a production company. The audiences already overlap. The economics already work. What's missing is a platform partner willing to absorb the whole engine and let it run across countries, languages, and creator surfaces.

Fishtank audience profile

18–34

Extremely online. High-ARPU. Pays to influence the show live. Already on Kick daily for other streams. Native overlap with Kick's top-quartile creators.

What Kick uniquely unlocks

Scale

Distribution, compute, creator network. Everything we'd need to take a proven format into new countries and languages without rebuilding from scratch.

01 · Audience

Drive-in funnel.

Our audience is already yours — they log into Kick to watch us. Deeper integration lets them stay on Kick between seasons instead of scattering back to YouTube and X.

02 · Tech

Our stack, your creators.

TTS, SFX, Fishtoys, our interactive-monetization layer — proven on our own show and now being abstracted as tts.fish. Ship it to Kick's top creators. New revenue line, platform-wide.

03 · Format

Multi-country, multi-language.

One city. Many shows. The Fishtank production engine replicated across regions — each one a 24/7/365 stream, each one overlapping with a Kick audience, each one sharing cast, tech, and format.

§ III · The Vision Page 5
Fishtank City · The Physical World

A real town. Real cast. Real show. Built to run forever.

Today we rent. Every season we build a new set, film it, strike it, start over. What we're buying with this round is permanence — a plot of land we own outright, built out as Fishtank City: a working main-street studio with buildings, cams, NPCs, and characters that persist between seasons. The same town hosts the next Fishtank, the Bloodgames 2 production, and every season that follows. Same town, different stories. Different countries, different languages, same physics.

Plat Map · Proposed Build-Out
FISHTANK CITY — Municipal Layout
Site TBD
LOT 01
FIRE STATION
LOT 02
FARM
LOT 03
FACTORY
LIVE
LOT 04 · KICK STAGE
CAMERAS · CREATOR RESIDENCIES
LOT 05
CHURCH
LOT 06
STORE
LOT 07
SCHOOL
LOT 08 · BLOODGAMES STAGE
MOTION CAPTURE · LIVE SEASONS
LOT 09
JAIL
LOT 10
BAR
LOT 11
BARBER
LOT 12
TOWN SQUARE
Residents
Persistent NPC cast — bartender, preacher, housewife, factory worker, correctional officer — with storylines that carry between seasons.
Kick Creators
VIP streamers move in for a night, a week, an arc. Their cams feed directly into the Kick category.
Viewers
TTS, interactive triggers, Fishtoys, live voting. The audience is the fourth wall. They always were.
Why physical

Sets decay. Places compound.

A permanent town is production leverage. Every season shares infrastructure. Every prop, every cam mount, every run of scripted lore adds up. This is how a show becomes a universe.

Why now

We've outgrown the living room.

S1 was a house. S5 was a city in software. S6 needs dirt and zoning and a property line. The show's ambition has scaled faster than the real estate under it.

Why with Kick

A format, not a show.

Own the town, own the format. Replicate it in multiple countries with Kick-native casts. One engine, many always-on shows, all feeding back to Kick.

§ IV · The Always-On Network Page 7
24 / 7 / 365

From 6 weeks to forever. In every language Kick cares about.

We've run up to six consecutive weeks of continuous 24/7 broadcast. The format is proven. What we need to push to 24/7/365 is a production backbone that doesn't reset between seasons — and a platform partner with the distribution to make each regional version pay for itself. Same city. Same tech. Local casts. Local chaos.

US · EN
Fishtank US
S1–S5 shipped
UK · EN
Fishtank UK
Year 1 · Target
FR · FR
Fishtank FR
Year 1 · Target
DE · DE
Fishtank DE
Year 2
MX · ES
Fishtank MX
Year 2
BR · PT
Fishtank BR
Year 2
AU · EN
Fishtank AU
Year 2
CA · EN
Fishtank CA
Year 2
ES · ES
Fishtank ES
Year 3
IT · IT
Fishtank IT
Year 3
JP · JA
Fishtank JP
Year 3
KR · KO
Fishtank KR
Year 3
Unit economics

One engine, N shows.

The cost of the second show is a fraction of the first. Writers' room structure, tech stack, cam rigs, production process — all duplicated from a proven template.

Why it scales

Local casts, shared canon.

Each regional Fishtank is its own show with a local cast, but characters and storylines can bleed across borders. One persistent universe, many entry points.

Why Kick

Distribution in every market.

Kick is the one platform with the creator network, the bandwidth, and the appetite to host a dozen always-on regional shows without friction.

§ V · The Tech Kick Would Acquire

We built a creator-economy stack to run our own show.

The interactive layer we built for Fishtank — real-time audience monetization, live voice, sound, and physical toys — is the same primitive that top Kick creators need next. In an acquisition, this stack becomes Kick's stack. Ship it to your top creators; open new revenue lines platform-wide.

LIVE
TTS
Audience pays to make anything appear on air in a cast member's voice. Core Fishtank revenue line. Now generalized as tts.fish.
LIVE
SFX
Tippable sound effects triggered by viewers, tied to cast context. Simple, proven, viral.
LIVE
Fishtoys
Physical, motor-driven toys in the house that viewers pay to move. Real-world interaction, higher-intent monetization.
BETA
tts.fish
Our tech, abstracted. A standalone product creators elsewhere can plug into their own stream.
§ VI · The Properties · II

Bloodgames. A playable universe alongside the show.

Bloodgames is our sci-fi-fantasy crossover IP — knights, cowboys, vampires, a broken interdimensional portal. We wrote the lore, built the game, and are now staging its next phase: cinematic episodes, the playable release of BG1, and a live interactive season that threads through stream, game, and site simultaneously. Multidimensional worlds, one canon.

I · Cinematic

Episodic drops.

Scripted cinematic episodes seed the world — Schitty, The Downs, The Capital, the Duke, King Fattius — turning viewers into canon-literate fans before launch.

II · Playable

BG1 launches.

The PC game. Steam-linked Fishtank accounts. 20+ skills, perks, proximity voice, the works. An MMO-adjacent world designed stream-first.

III · Live Season

Stream + game + site.

The next Fishtank season plays out across three surfaces at once. Decisions on one propagate to the others. Cast, viewers, players — one story.

Watch · Bloodgames, in motion
§ VII · The Ask Page 11
Three Doors

Three ways Kick can come in. We'd nudge you toward the third.

Our seed is open with founders from Gumroad and Twin Atlas already in. We're happy to keep raising that way. But Kick is a different kind of partner — one that could own the whole thing and use it. If we sign in the next 60 days, everything below ships inside twelve months. Fishtank City is permanently operational in six.

Door I

Invest.

Seed participation
  • Kick joins the current round alongside Gumroad + Twin Atlas founders
  • Capital for Fishtank City property + buildout
  • Observer seat, quarterly creative sync
  • Category-level integration on Kick
Simplest path
Door II

Co-create.

Strategic partnership
  • Deep creative collaboration on Fishtank City buildout
  • Kick creator residencies in the city, year-round
  • Bloodgames 2 live season produced jointly
  • Tentpole marketing across the platform
Shared upside
What Kick's money unlocks — signed now, shipped in 12 months

Months 1–6

  • → Property purchased, permits cleared
  • → All 12 buildings vertical — Fishtank City permanently operational
  • → Kick creator residencies begin on-site
  • → Bloodgames cinematic episodes shipping

Months 7–12

  • → Fishtank S6 on location · full-season 24/7
  • → BG1 game launch + BG2 live interactive season
  • → First regional show goes live (UK or FR) toward 24/7/365
  • → tts.fish shipping to Kick creators platform-wide
We can build the biggest 24/7/365 show on the internet — in every language Kick cares about.
— End of proposal